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Google Ads campaign missing data (AdWords)


Scenario: You are using Google Ads (formerly known as Google AdWords) and do not see referring ads data such as paid keywords within a campaign visitor traffic report.

Possible cause: Missing variables that Google Ads doesn’t pass to the landing page URLs of your website.

Resolution: Enable (Set to ON) the Auto-Tagging in your google campaigns:

  • Sign in to your Google Ads account.
  • In the left page menu, click Settings.
  • Click Account settings.
  • Click the Auto-tagging section.
  • To enable auto-tagging, click to check the box next to “Tag the URL that people click through from my ad.”
  • Click Save.

Result: When any of your Google Ads links are clicked on, you should be able to see “utm” variables appended to your Google Ads landing page URLs.

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