Scenario: You are using Google Ads (formerly known as Google AdWords) and do not see referring ads data such as paid keywords within a campaign visitor traffic report.
Possible cause: Missing variables that Google Ads doesn’t pass to the landing page URLs of your website.
Resolution: Enable (Set to ON) the Auto-Tagging in your google campains:
- Sign in to your Google Ads account.
- In the left page menu, click Settings.
- Click Account settings.
- Click the Auto-tagging section.
- To enable auto-tagging, click to check the box next to “Tag the URL that people click through from my ad.”
- Click Save.
Result: When any of your Google Ads links are clicked on, you should be able to see “utm” variables appended to your Google Ads landing page URLs.