What is website visitor tracking

Website visitor tracking is a method that allows website publishers to monitor and analyze human and machine interaction with websites. It is an essential tool that provides crucial to follow insights on “behind the scenes” operational status of any given website. Without a properly implemented website visitor analytics system, a […]

How does IP address location tracking work

An IP address location tracking is often referred to as either an “IP Address Geolocation” or “Geo IP”. The IP Geolocation services generally utilize IP address databases, that have an approximate geographical location for each IP address. The IP addresses are generally grouped into blocks where each block has a […]