{"id":606,"date":"2021-09-22T02:36:06","date_gmt":"2021-09-22T06:36:06","guid":{"rendered":"http:\/\/www.tracemyip.org\/learn\/?post_type=ht_kb&p=606"},"modified":"2023-09-28T14:01:59","modified_gmt":"2023-09-28T18:01:59","slug":"google-ads-campaign-missing-data-adwords","status":"publish","type":"ht_kb","link":"https:\/\/www.tracemyip.org\/learn\/google-ads-campaign-missing-data-adwords-606\/","title":{"rendered":"Google Ads campaign missing data (AdWords)"},"content":{"rendered":"

Scenario:<\/strong> You are using Google Ads<\/a> (formerly known as Google AdWords) and do not see referring ads data such as paid keywords within a campaign visitor traffic report.<\/p>\n

Possible cause:<\/strong> Missing variables that Google Ads doesn’t pass to the landing page URLs of your website.<\/p>\n

\"googleSteps to enable UTM tracking in your Google Ads campaigns<\/strong><\/p>\n

    \n
  1. Click the Campaigns tab<\/strong> and select<\/strong> the campaign<\/strong> you want to track.<\/li>\n
  2. Click Settings<\/strong> \u2014 Additional settings<\/strong> (on the bottom) \u2014 Campaign URL options.<\/li>\n
  3. Set Final URL suffix<\/strong> to:
    \nutm_source=GoogleAds&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}&matchtype={matchtype}&network={network}&device={device}<\/em><\/li>\n
  4. Click Save.<\/li>\n<\/ol>\n

    \"adwords<\/strong><\/p>\n

    Optional step<\/strong> to enable the Auto-Tagging<\/strong> in your Google campaigns if you are utilizing Google Analytics<\/a><\/p>\n